When Black Rifle Coffee (“BRC”) emerged on the scene, it targeted conservatives, positioning itself as a pro-American and, eventually, pro-Trump veteran-owned company. I don’t drink coffee so it didn’t matter to me. However, some coffee drinkers may be unhappy with what the company’s executives had to say to the New York Times.
The Times article opens by assuring its readers that BRC’s CEO, Evan Hafer, really is a MAGA kind of guy. He voted for Trump and even believed Trump’s claims about election fraud – before he saw the light thanks to Bill Barr’s declaration that there was no […]
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