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Black Rifle Coffee Goes Woke, Throws Customers Under the Bus in Bizarre NYT Interview

by The Post Millennial
July 19, 2021
in Business
Black Rifle Coffee goes woke, throws customers under the bus in bizarre NYT interview

Black Rifle Coffee gave an interview last week with The New York Times , in which it seems like they decided to attack their own customers in a bizarre attempt to distance themselves from their conservative brand image.

According to the interview, Black Rifle Coffee has done well by building their brand as the counter-culture coffee of right-wingers all across the country:

“In 2015, the company’s revenue was $1 million. By 2019, that figure had grown to $82 million. Last year, the company did $163 million in sales,” the NYT reported .And this was done with ads like the two quotes […]

Read the rest of this story here: thepostmillennial.com

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