Black Rifle Coffee gave an interview last week with The New York Times , in which it seems like they decided to attack their own customers in a bizarre attempt to distance themselves from their conservative brand image.
According to the interview, Black Rifle Coffee has done well by building their brand as the counter-culture coffee of right-wingers all across the country:
“In 2015, the company’s revenue was $1 million. By 2019, that figure had grown to $82 million. Last year, the company did $163 million in sales,” the NYT reported .And this was done with ads like the two quotes […]
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