The term “wokeness” implies speaking out on perceived injustices and sometimes in opposition to social norms. Recently, more corporate CEOs have positioned their companies as advocates of political and social causes. This has backfired for several CEOs.
An NPR/PBS poll found that a majority of Americans oppose companies using their public role to influence political, cultural, or social change. There are likely similar views among shareholders, customers, employees, and suppliers.
Nike ditched its Betsy Ross flag sneakers at the behest of a former professional athlete, who wears socks depicting police as pigs . The resulting publicity revealed that Nike relies […]
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