MARS has added a new ” spokescandy ” to its lineup of cartoon characters.
The company released a statement saying: “Designed to represent acceptance and inclusivity, our newest member is known for her earnest self-expression. Keen self-awareness, authenticity and confidence are the driving forces behind Purple’s charm and quirky nature. She joins the legendary cast of M&M’S characters, who recently were given a refresh with updated looks and more nuanced personalities.” (The brand gave the Green candy a makeover this past January to make her appearance less “sexy.”)
As if that weren’t enough balderdash, Jane Hwang, global vice President at Mars […]