We’ve seen Bud Light and Target seemingly driving their companies over a cliff by embracing woke things with which their customers don’t agree. Why would they do that when it isn’t good for their bottom line? It doesn’t make a lot of business sense. Target CEO Brian Cornell said that it was good for their bottom line , when it was demonstrably not, as their stock plunged and they lost more than 13 billion in market value . Bud Light lost almost 30 percent of its sales volume.
As ex-Anheuser-Busch executive Anson Frericks explained, it’s not […]